Differentiate or Die

Differentiate or Die

Survival in Our Era of Killer Competition

by Jack Trout, Steve Rivkin

272 pages· 2010· ISBN 9781118045367
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A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty. This edition includes new case studies, new research, and updated examples from around the world.

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