A São Paulo que São Paulo não vê

The book shares and explains the original symbolic function of the numerous bas-reliefs, sculptures and ornatos present in the facades of the public buildings of the city of São Paulo. The research resulted in a blog with the same name (https://asaopauloquesaopaulonaove.com/about/) and the present book. In the final decades of the 19th century and into the 20th century, São Paulo was a Mecca for a legion of European architects, masons, sculptors and plasterers, particularly those from Italy. They were attracted by the wealth provided by coffee plantations and came to join the already considerable number of local artists and craftsmen, in order to magically transform the cramped urban conglomeration of a few years back into a thriving city, in which buildings sprouted from the soil overnight, until the city became the megalopolis we all know today. The façades and ornamental details of numerous buildings constructed then left us the genius and talent of some of those artists and craftsmen, precious documents of sensibility and inventiveness, unfortunately unknown to the millions of residents and tourists in the city of São Paulo, who hurriedly cross the avenues and squares, without bothering to look up. It is up there, thirty, forty or more meters high, that resides a splendid museum of allegories, figures extracted from legend or myth and symbolic forms, by craftsmen also unknown or forgotten who certainly deserve to be remembered and admired, as they are an important chapter in the history of the architecture, sculpture and ornamental arts in Brazil.