The Management of Intangibles

The Management of Intangibles

by A. Bounfour

Join Readfeed freeFind clubs reading this
Rate this book:

Browse books you can read free on Readfeed

No club is reading this yet — be the first to start one

Start a club free
About
The subject of Intangibles and knowledge management is becoming increasingly significant, particularly in the realms of finance, marketing and strategy. Intangibles are the nebulous but vital aspects of companies, for example, R&D, knowledge creation, corporate identity and marketing and advertising expenditures, which are now unanimously considered to be the most important factors in the strategic positioning of organisations today. This comprehensive volume provides an integrated and original approach to intangible resource management and an evaluation of their contribution to the establishment of competitive advantage in the market place.

Discuss The Management of Intangibles with other readers

Join or start a book club for The Management of Intangibles on Readfeed. Live chat, shared reading progress, and AI discussion questions — free to get started.

Sign up freeBrowse book clubs

Frequently asked questions

How do I join a book club for The Management of Intangibles?

Sign up free on Readfeed, then browse public clubs or start your own club with The Management of Intangibles as the current read. Invite friends with a share link and discuss together with live chat and AI discussion questions.

Can I discuss The Management of Intangibles with other readers online?

Yes. Readfeed book clubs let you chat live, share progress, and join discussions about The Management of Intangibles with readers worldwide — whether your club is virtual, in-person, or hybrid.

Is Readfeed free?

Yes. Creating an account and joining book clubs is free. Sign up to find readers who love the same books and start discussing today.