Spillet uden for banen

Spillet uden for banen

by Joachim Sperling

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Dansk Superligafodbold er blevet til en milliardindustri og stadig flere tilskuere overværer kampene og køber merchandise. Men som forretning er fodboldklubberne ikke nogen succes. Forfatterne afdækker de udfordringer, dansk Superligafodbold står overfor, og kommer med konkrete bud på, hvad klubberne fremover kan gøre for at fastholde den sportslige succes og samtidig tjene penge.

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