The audience in the news

The audience in the news

by Dwight DeWerth-Pallmeyer

Part of LEA's communication series

1997

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This book argues that audience images are quite important in the construction of news, but not easily detected. That is because journalists are not principally interested in their audience; they are interested in the news. This volume further argues that although journalistic images of the audience may be "incomplete," they do exist and powerfully help shape the work of journalists in producing journalistic texts.

Discussion questions for The audience in the news

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  1. 1

    How does the book’s central premise—that journalists are primarily focused on the news itself rather than the audience—change the way you view the daily reporting you consume?

  2. 2

    In your own media habits, how often do you feel like a news outlet is speaking directly to you versus a generalized, invisible crowd, and how does that perception affect your trust in the story?

  3. 3

    DeWerth-Pallmeyer argues that journalistic images of the audience are inherently "incomplete"; in what ways have you noticed media outlets misrepresenting or oversimplifying the communities they report on?

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