Customer Care Excellence

Customer Care Excellence

by Sarah Cook

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This fifth edition of Customer Care Excellence demonstrates how to develop and sustain a customer-service focus. In clear, practical language, this book takes you through how you can develop and sustain a customer-service focus within your company. Emphasizing both strategic and practical aspects of customer care, Customer Care Excellence explains how gaining customer commitment and motivating employees to deliver an excellent service at all your company’s touch points can ensure successful results and satisfied customers.

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