The Export of Meaning

The Export of Meaning

Cross-Cultural Readings of Dallas

by Tamar Liebes, Elihu Katz

200 pages· 1994· ISBN 9780745612959
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About
In the new paperback edition of this classic text, Liebes and Katz examine how television viewers around the world respond differently to popular television programmes, particularly Dallas. d Analszing conversations among viewers in Israel, Japan and the U. S., they show that viewers possess a good deal more critical ability than they are commonly given credit for.

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