The sustainability effect

The sustainability effect

by Arlo Kristjan O. Brady

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"By taking a detailed look at corporate sustainability and corporate reputation management, this book focuses on establishing the potential impact (positive and negative) that sustainability issues can have on the reputation of large multinational corporations. On the basis of research conducted with some of the world's largest 500 companies. Arlo. Brady concludes by highlighting seven transitions inherent in the dynamic relationship between today's large multinational corporations and society. He argues that the successful management of these seven transitions is essential to the extraction of reputational value (and avoidance of risk) from sustainability."--Jacket.

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