No name on the door

This book is a fascinating insight by a close confidant of Gordon Selfridge into the life and work of the American who founded the store in London. Selfridge was determined to break into the upper echelons of British society, and to this end employed Harry Williams as a publicist to promote his name. Williams once explained that the sole purpose of his employment was to get Selfridge a knighthood. He unfortunately failed in this. The title of the book refers to the fact that for many years there was no name on the store front. The name "Sefridge's" appeared comparatively recently.