Persuasion: Integrating Theory, Research, and Practice
by FRYMIER ANN BAINBRIDGE
New Fourth Edition Now Available!
Persuasion: Integrating Theory, Research, and Practice provides persuasion skills students seek integrated with persuasion theories instructors want to teach - the two approaches that have often been at odds with one another
Persuasion: Integrating Theory, Research, and Practice:
- Explains the five major theories of persuasion.
- Features an entire chapter dedicated to ethics as it relates to persuasion.
- Utilizes research studies to illustrate theory and its application.
- Includes numerous current examples and illustrations throughout that bring the application of the chapter concepts to life.
- Has an Enhanced Online Learning Package designed for students and instructors. Seamlessly integrated within the book’s pedagogy, it includes chapter outlines, activities, interactive exercises, a glossary of terms, PowerPoint™ presentations, links to video clips, and a course management system.
- Provides an extensive instructor's package to make the textbook transition seamless for the instructor.
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