The Invisible Edge

The Invisible Edge

Taking Your Strategy to the Next Level Using Intellectual Property

by Mark Blaxill, Ralph Eckardt

340 pages· ISBN 9781591842378
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Arguing that intellectual property is an indispensable component of a competitive company, a guide for managers makes recommendations for overcoming tangible-goal thought processes in order to increase market shares, sustain lower costs, and generate direct income. 20,000 first printing.

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