体育赞助
双赢之策
by 蔡俊五, 赵长杰
484 pages· 2001· ISBN 9787500921226
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About
本书介绍了概论、企业如何开展体育赞助、体育部门的赞助营销之道、赞助的实施和效果评定、五环旗下的赞助活动、体育赞助的发展趋势等内容。
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