The soul of the new consumer

The soul of the new consumer

by Ken Orton, Laurie Windham

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"This book presents in-depth analyses of new customer behaviour and reveals how profoundly the Internet has transformed customers' demands. E-business strategists Laurie Windham and Ken Orton advise businesses on how to create successful online customer relationships and predict what will be required to capture the next wave of new consumer opportunities. Based on years of market research and thousands of e-customers, this timely book addresses: targeting emerging e-customer segments; building and sustaining customer loyalty; acquiring new customers; respecting consumers' privacy; developing sales and distribution channels; breaking through to new online markets; and understanding consumer versus business markets."--BOOK JACKET.

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