The invisible continent

The invisible continent

four strategic imperatives of the new economy

by Kenʾichi Ōmae

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"The Invisible Continent offers insight for individuals and companies seeking success in the twenty-first century. Kenichi Ohmae looks ahead to the future of business in the age of the Internet and sees a rapidly changing landscape - one to which we must adapt or face the consequences. Ohmae unveils this new economy's four basic forces - the visible, invisible, cyber, and high multiple dimensions - and shows how a dramatic and volatile battleground is forming between companies and the countries that try to regulate them."--BOOK JACKET.

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