How: Why How We Do Anything Means Everything

The flood of information, unprecedented transparency, increasinginterconnectedness-and our global interde¬pendence-aredramatically reshaping today's world, the world of business, andour lives. We are in the Era of Behavior and the rules of the gamehave fundamentally changed. It is no longer what you do thatmatters most and sets you apart from others, but how you do whatyou do. Whats are commodities, easily duplicated orreverse-engineered. Sustainable advantage and enduring success fororganizations and the people who work for them now lie in the realmof how, the new frontier of conduct.

For almost two decades, Dov Seidman's pioneeringorgani¬zation, LRN, has helped some of the world's mostrespected companies build "do it right," winning cultures andinspire principled performance throughout their organizations.Seidman's distinct vision of the world, business, and humanendeavor has helped enable more than 15 million people do¬ingbusiness in more than 120 countries to outbehave the competition.In HOW: Why HOW We Do Anything Means Everything, Dov Seidmanshares his unique approach with you. Now updated and expanded,HOW includes a new Fore¬word from President BillClinton and a new Preface from Dov Seidman on why how we behave,lead, govern, operate, consume, engender trust in ourrelationships, and relate to others matters more than ever and inways it never has before.

Through entertaining anecdotes, surprising case studies,cutting-edge research in a wide range of fields, andreveal¬ing interviews with a diverse group of leaders,business executives, experts, and everyday people on the frontlines, this book explores how we think, how we behave, how we lead,and how we govern our institutions and ourselves to uncover thevalues-inspired "hows" of twenty-first-century success andsignificance.

Divided into four comprehensive parts, this insightful book:

• Exposes the forces and factors that have fundamentallyrestructured the world in which organizations operate and theirpeople conduct themselves, placing a new focus on their hows
• Provides frameworks to help you understand those hows andimplement them in powerful and productive ways
• Helps you channel your actions and decisions in order to thriveuniquely within today's new realities
• Sheds light on the systems of how-the dynamics between peoplethat shape organizational culture-andintroduces a bold new visionfor leading and winning through self-governance

The qualities that many once thought of as "soft"-values, trust,and reputation-are now the hard currency of success and theultimate drivers of efficiency, performance, innova¬tion, andgrowth.

With in-depth insights and practical advice, HOW willhelp you bring excellence and significance to your businessendeavors- and your life-and refocus your efforts in powerful newways.
If you want to stand out, to thrive in our fast changing,hyper¬connected, and hypertransparent world, read this bookand discover HOW.