New Lanchester Strategy: Sales and Marketing Strategy for the Weak

New Lanchester Strategy: Sales and Marketing Strategy for the Weak

by Shinichi Yano

173 pages· 1996· ISBN 9781573210041
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The second volume of Shinichi Yano's pioneering New Lanchester Strategy gives detailed applications of the Lanchester strategy for small companies, strategy and tactics for market entry and new product introduction. Chapters include: product differentiation, local battles, single combat, close combat, the principle of concentration and diversionary tactics.

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