Pikachu's Global Adventure

Pikachu's Global Adventure

by Joseph Tobin, Joseph Jay Tobin

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About
Pokemón broke the mould. As the first Japanese cultural product to enjoy worldwide success, it was also the first to break the Western monopoly on the export of popular culture. This book looks at how, & why, it happened, & also why Pokémon has now faded as a cultural force.

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