Cultural Metaphors

Cultural Metaphors

by Martin J. Gannon

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"This volume examines the importance and criticality of metaphors and the various conceptual frameworks that relate directly or indirectly to cultural metaphors. The research translations include not only limited empirical studies in which specific hypotheses are tested, but also larger, more expansive works published as books and groundbreaking articles. The often-overlooked views of political scientists and journalists who conceive of the world in terms of zero-sum games are explored, as are the issues of the symbolism associated with cultural metaphors. The book concludes with a description of specific uses of cultural metaphors or metaphorical applications."--BOOK JACKET.

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