Ramona

Ramona

by Syd Krochmalny, Gustavo Bruzzone

Book 1 of Colección Popular de arte argentino --

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About
This book brings together a selection of texts on visual arts that were published throughout the 101 issues of "ramona". Before it was born, on April 27, 2000, this magazine had been preparing for years, in a state of project, the outcome of the concern of Gustavo Bruzzone to be able to find in a publication what the artists really talked about and not only what the critics edited in newspapers and magazines about what was happening in the Argentine art environment. The magazine had to reflect everything, without exclusions, giving the floor to the real protagonists so that they did not have to go through any customs of cultural containment. And, also, to become a meeting and controversial place to install discussions and encourage research. After some meetings with different people, he assumed that he was not in economic conditions to carry out a project with strict professional demands such as the one proposed by Fabián Lebenglik; an art magazine, silky, bright and full color, of an international level, could not be. But it was at that moment effervescent of all tobirth that during a brainstorming in Bruzzone's house, with Rafael Cippolini and Jorge Gumier Maier the name that would become legend was issued: ramona. Although Jorge Gumier Maier did not participate centrally in Ramona, he appeared in the credits in his capacity as "baptizer", which happened during the first twelve issues. Undeservedly for both of them, Lebenglik, who once dealt with the magazine in his Tuesday column in the newspaper Página/ 12, he never published an article on ramona. The importance in highlighting this frustrated professional attempt is relevant because it shows that the only possibility that Ramona had to be what it was, was to advance with a method different from the one known; those who were to make ramona were not journalists or professionals in that field, so everything had to be invented. Not only the contents, but also the method of working in a fluffy and receptive collective, where even the central concept of a visual arts magazine would be subverted. If ramona did anything, it was to alter the order of the speech.

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