Dancing Elephants and Leaping Jaguars: How to Excel, Innovate, and Transform Your Organization the Tata Way

This book describes the Tata group’s transformational journey toward business excellence, globalization, and innovation. Tata is one of India’s most prominent business groups; it is the largest private-sector employer in both India and the United Kingdom, and owns iconic brands such as Jaguar, Land Rover and Tetley. The book opens the ‘black box’ of transformation by documenting the sequence of leadership and management interventions that Tata used following the liberalization of the Indian economy in the early 1990s. These initiatives helped Tata transform itself from a $5.8 billion Indian firm in 1992 to a $103 billion global powerhouse in 2014, with over 65% of revenues from outside India. The key ideas related to business excellence apply across industries. The book profiles several Tata group companies including Tata Steel, Jaguar Land Rover, Tata Consultancy Services, Titan, Indian Hotels, Tata Power, and Tata Chemicals. Lessons in the book provide a framework to help organizations rediscover their potential and charge ahead using the levers of business excellence and innovation.