Marketing Is Dead. Long Live Purposing.: How to connect with your customers in the new, intuitive way.

Marketing Is Dead. Long Live Purposing.: How to connect with your customers in the new, intuitive way.

by Justin JG Cooper

188 pages· 2017
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About
This is a book about Purpose. It's a tonic for entrepreneurs, business owners, employees, and anyone looking to create a deeper, more authentic connection with their work, their clients, their business partners, and their tribes.

It’s designed to help you think differently about the work you do, and to provide a framework for you to create a Vision for your future.

MiD will give you:
- A technique for connecting to your Purpose
- A different approach to marketing yourself and/or your business
- Fun anecdotal stories from my time in consumer marketing
- A new, more effective replacement for marketing, called 'Purposing'
- A free exercise to help you discover what makes you / your business unique
- Guided exercises to show you how to define your Purpose, Mission, Ideal Client, and a Vision for your future success

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