The Intuitive Customer: 7 Imperatives For Moving Your Customer Experience to the Next Level

The Intuitive Customer: 7 Imperatives For Moving Your Customer Experience to the Next Level

by Colin Shaw, Ryan Hamilton

216 pages· 2016· ISBN 9781137534286

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Building on the work of Daniel Kahneman (Thinking Fast and Slow), Dan Ariely (Predictably Irrational), Shaw and Hamilton provide a new understanding of how people behave, explain what it means for organizations who really want to understand their customers, and show you what to do to create exceptional customer experiences.

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