The future of brands

The future of brands

by Rita Clifton

Join Readfeed freeFind clubs reading this
Rate this book:

Browse books you can read free on Readfeed

No club is reading this yet — be the first to start one

Start a club free
About
"The Future of Brands offers the insights of 25 international opinion-formers on these questions and more. From the guardians of some of the greatest brands of today, including BMW, Reebok, Procter & Gamble, Samsung and The Body Shop, to social commentators such as Will Hutton and Deepak Chopra, our contributors paint a compelling picture of the role of brands over the next 25 years and the factors influencing their success. Others represent more recently established brands such as Starbucks, as well as growth areas of the future." "The book includes interbrand's 1999 league table of the world's most valuable brands, and covers topics as diverse as the impact of the IT revolution, the informed consumer and the increasing importance of corporate responsbility.". "It concludes with some key observations for successful brand owners of the future, and will be essential reading for anyone interested in the future of brands and branding."--BOOK JACKET.

Discuss The future of brands with other readers

Join or start a book club for The future of brands on Readfeed. Live chat, shared reading progress, and AI discussion questions — free to get started.

Sign up freeBrowse book clubs

Frequently asked questions

How do I join a book club for The future of brands?

Sign up free on Readfeed, then browse public clubs or start your own club with The future of brands as the current read. Invite friends with a share link and discuss together with live chat and AI discussion questions.

Can I discuss The future of brands with other readers online?

Yes. Readfeed book clubs let you chat live, share progress, and join discussions about The future of brands with readers worldwide — whether your club is virtual, in-person, or hybrid.

Is Readfeed free?

Yes. Creating an account and joining book clubs is free. Sign up to find readers who love the same books and start discussing today.