Rethinking Marketing: The Entrepreneurial Imperative
by Michael Morris, Minet Schindehutte, Leyland Pitt
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Asks questions suing a “what if?” compass in which the emphasis is on asking the right questions, rather than finding the right answers. For entrepreneurs looking to make sense of the many new contributions that have redefined marketing.
NOTE: The print may appear lighter in some copies due to the print method used.
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