Gender and Public Relations

Gender and Public Relations

by Kristin Demetrious, Christine Daymon

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"Although there is a small body of feminist scholarship that problematizes gender in public relations, gender is a relatively undefined area of thinking in the field and there have been few serious studies of the socially constructed roles defining women and men in public relations. This book is positioned within the critical public relations stream. Through the prism of 'gender and public relations', it examines not only the manipulatory, but also the emancipatory, subversive and transformatory potential of public relations for the construction of meaning. Its focus is on the dynamic interrelationships arising from public relations activities in society and the gendered, lived experiences of people working in the occupation of public relations." -- Publisher's description.

Discussion questions for Gender and Public Relations

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  1. 1

    How does viewing public relations through the prism of gender change our traditional understanding of the industry's role in society?

  2. 2

    In what ways have you personally observed socially constructed gender roles influencing communication or workplace dynamics in your own career or daily life?

  3. 3

    The book explores the tension between public relations as manipulative versus its emancipatory, subversive, and transformatory potential; where do you see the most evidence of this duality in media today?

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