Japanese Consumer Behaviour: From Worker Bees to Wary Shoppers

"What role does consumption play in Japanese lives that are more than study, work and shopping? How have those lives changed in the generations since World War II as Japan has wrestled with the meaning of white-collar careers, women spreading their wings, changing family values, a shrinking birth rate, an aging population?" "Japan's first think tank devoted to the study of consumer behavior was created to answer these questions. In this book an anthropologist reads its research, exploring Japan through the eyes of Japanese researchers and discovering patterns of change that are both uniquely Japanese and shared by consumers in other advanced industrial nations."--Jacket.