For God's Sake: An Adman on the Business of Religion

For God's Sake: An Adman on the Business of Religion

by Ambi Parameswaran

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About
An adman constantly strives to connect market research data to insight on a winning campaign.
Ambi Parmeshwaran has developed a fascination for how Indians are getting more religious but also more consumption driven. Combining his thirty- year experience as an adman with a lifelong passion for religious studies, Ambi seeks to answer questions like:

• Why has the bindi disappeared from advertisements?

• How did Akshaya Trithaya become such a big deal?

• What makes Lord Shiva so cool?

• How did a Chennai-based department store start the New Year's Sale phenomenon?

• Are Muslims more open-minded shoppers?

• Why do people who have no interest in using an MBA degree still get an MBA degree?

• How did the Manusmriti do a disservice to Hindu women?

• What can Harvard Business School learn from the Kumbh Mela?

Ambi has filled this book with personal stories, anecdotes, lessons and excerpts from research and other publications. This book is a treat for anyone interested in how religion has evolved and how clever marketers have ridden the wave by tailoring their products and services.

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