CEO's Pocket Guide to Marketing

Faced with marketing challenges? Need an educated point of view? The CEO’s Pocket Guide to Marketing will equip you with golden points that will assist you in developing your executive perspective and advancing your marketing knowledge.

The CEO’s Pocket Guide to Marketing offers 110 quick points that you can read to gain critical marketing insight on strategy, options, and solutions as well as gain an eagle-eye view on marketing leadership. “Many CEOs and executives delay on key marketing initiatives or keep marketing at a less than optimal level based on a lack of understanding, fear of overspending or not knowing how to begin,” states Jennifer Ballarin, author, “This book equips them with key considerations and marketing leadership.”

In The CEO’s Pocket Guide to Marketing you’ll find:

• Practical marketing advise to help you make smart decisions
• Strategic guidance
• Applicable perspectives for creative to metrics and more
• Tactical tips to increase your success

The CEO’s Pocket Guide to Marketing is designed to give you immediate at-your-fingertips marketing expertise - or, you can choose to digest it a tip at a time so that each rich point can resonate for a specific situation. Written over several years based on her experiences leading clients through their marketing complexities, the author, Jennifer Ballarin wrote this book with the CEO and executive in mind so that they too could supercharge their marketing programs.

Jennifer would like to send a big thank you to Anne Berry Daugherty for her assistance with editing of this book.