Public Relations

Public Relations

by Joe Marconi

2004

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Discussion questions for Public Relations

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  1. 1

    How does Marconi’s exploration of the confusion surrounding public relations change your initial perception of the industry versus how it actually operates behind the scenes?

  2. 2

    In an era dominated by social media and instant information, how has the definition and execution of public relations evolved since the historical foundations discussed in the book?

  3. 3

    Marconi highlights the fine line between persuasion and manipulation; where do you personally draw the ethical boundary between effective PR and deception?

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