Interviewing groups and individuals in qualitative market research

Interviewing groups and individuals in qualitative market research

by Joanna Chrzanowska

Book 2 of Qualitative market research : principle and practice --

2002
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About
Comprising seven volumes, this exhaustive reference work provides students and professionals with complete coverage of qualitative market research practice. Produced by experienced practitioners the book is aimed at both a commercial and academic audience.

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