Fans of the world, unite!

Fans of the world, unite!

by Stephen F. Ross

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This title proposes a significant restructuring of sports leagues and sets out a rational programme for a revolution that will serve the best interests of the fans and of the sport itself. But the book is not Marxist: it shows how a revolution in the organization of sports might even benefit the owners. By harnessing the power of markets, sports leagues can be made both more responsive to the needs of the fans, and more efficient.

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