Advertising and Reality: A Global Study of Representation and Content

Advertising and Reality: A Global Study of Representation and Content

by Amir Hetsroni

272 pages· 2012· ISBN 9781441191946
Join Readfeed freeFind clubs reading this
Rate this book:

Browse books you can read free on Readfeed

No club is reading this yet — be the first to start one

Start a club free
About
Advertising and Reality: A Global Study of Representation and Content offers, for the first time, an extensive study of the way our life is represented in advertising. Leading scholars from different countries, who specialize in marketing communication and media studies, review and analyze different advertising contents and give us a truly cross-cultural view of the matter. Among the contents that are thoroughly discussed throughout the book one finds sexuality, violence, family activities, gender roles, vocations, minorities roles, periodical reconstruction and more.

This book provides an up-to-date picture of the way modern life is portrayed in the most popular format of marketing communication worldwide.

Discuss Advertising and Reality: A Global Study of Representation and Content with other readers

Join or start a book club for Advertising and Reality: A Global Study of Representation and Content on Readfeed. Live chat, shared reading progress, and AI discussion questions — free to get started.

Sign up freeBrowse book clubs

Frequently asked questions

How do I join a book club for Advertising and Reality: A Global Study of Representation and Content?

Sign up free on Readfeed, then browse public clubs or start your own club with Advertising and Reality: A Global Study of Representation and Content as the current read. Invite friends with a share link and discuss together with live chat and AI discussion questions.

Can I discuss Advertising and Reality: A Global Study of Representation and Content with other readers online?

Yes. Readfeed book clubs let you chat live, share progress, and join discussions about Advertising and Reality: A Global Study of Representation and Content with readers worldwide — whether your club is virtual, in-person, or hybrid.

Is Readfeed free?

Yes. Creating an account and joining book clubs is free. Sign up to find readers who love the same books and start discussing today.