Cengage Advantage Books: This is PR: The Realities of Public Relations

Cengage Advantage Books: This is PR: The Realities of Public Relations

by Doug Newsom, Judy Turk, Dean Kruckeberg

384 pages· 2012· ISBN 9781111836832
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Ideal for the beginning student or the experienced public relations practitioner, THIS IS PR: THE REALITIES OF PUBLIC RELATIONS, Eleventh Edition, covers the world of public relations with a strong emphasis on fundamentals such as history and research, as well as emerging issues such as technology, ethics, and the international aspects. With numerous examples, strategies, tactics, and case studies, you'll have resources you can take away from the classroom.

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