All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World (Hardback) - Common

All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World (Hardback) - Common

by By (author) Seth Godin

220 pages· ISBN 0884838060593

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Seth Godin's three essential questions for every marketer: "What's your story?" "Will the people who need to hear this story believe it?" "Is it true?" All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that's virtually the same car. W...

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