
Buzzing Communities: How to Build Bigger, Better, and More Active Online Communities
by Richard Millington
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This step-by-step guide includes a lifecycle for tracking your progress and a framework for managing your organization's community efforts. This Book Will Help You to
Understand what the members of your community really want.
Dramatically increase the number of newcomers that become regulars.
Avoid the mistakes most organizations make when they try to build online communities.
Develop a fantastic, user-friendly website for your members.
Grow your online community to critical mass and beyond
Keep members engaged and active in your community.
Measure the community's return on investment and explain the benefits to your organization.
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