The Anatomy of Humbug
How to Think Differently About Advertising
by Paul Feldwick
200 pages· 2015· ISBN 9781784628468
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How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else again?
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