The Billion Dollar BET: Robert Johnson and the Inside Story of Black Entertainment Television
by Brett Pulley
"In a gripping narrative that is both inspirational and cautionary, Brett Pulley tells us how Robert Johnson built Black Entertainment Television into a billion-dollar media empire. In a remarkable feat of reporting, without Johnson's cooperation, Pulley shows what it really takes to get ahead in America today, and in doing so provides as valuable a cultural as business history."
--James B. Stewart Pulitzer Prize-winning journalist and bestselling author of DisneyWar, Den of Thieves, and Heart of a Soldier
"Like or dislike? Agree or disagree? Bob Johnson's richly varied and fascinating life presses you against the window that Brett Pulley opens widely."
--Bernard Shaw retired CNN anchor
"Through his BET network, Bob Johnson reached the pinnacle of capitalism, the billionaire boys club, in the spirit of legions of driven, American moguls . . . Veteran business journalist Brett Pulley peels back the layers of this fascinating and complex entrepreneur."
--Teri Agins Senior Special Writer, the Wall Street Journal, and author of The End of Fashion: How Marketing Changed the Clothing Business Forever
Discuss The Billion Dollar BET: Robert Johnson and the Inside Story of Black Entertainment Television with other readers
Join or start a book club for The Billion Dollar BET: Robert Johnson and the Inside Story of Black Entertainment Television on Readfeed. Live chat, shared reading progress, and AI discussion questions — free to get started.
Frequently asked questions
How do I join a book club for The Billion Dollar BET: Robert Johnson and the Inside Story of Black Entertainment Television?
Sign up free on Readfeed, then browse public clubs or start your own club with The Billion Dollar BET: Robert Johnson and the Inside Story of Black Entertainment Television as the current read. Invite friends with a share link and discuss together with live chat and AI discussion questions.
Can I discuss The Billion Dollar BET: Robert Johnson and the Inside Story of Black Entertainment Television with other readers online?
Yes. Readfeed book clubs let you chat live, share progress, and join discussions about The Billion Dollar BET: Robert Johnson and the Inside Story of Black Entertainment Television with readers worldwide — whether your club is virtual, in-person, or hybrid.
Is Readfeed free?
Yes. Creating an account and joining book clubs is free. Sign up to find readers who love the same books and start discussing today.