Meetings, Expositions, Events and Conventions: An Introduction to the Industry (4th Edition)
by George G. Fenich Ph.D.
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For use in events and convention management courses
Experience the World of Meetings, Expositions, Events, and Conventions
Meetings, Expositions, Events, and Conventions: An Introduction to the Industry acquaints readers with the burgeoning field of event planning. Constructed with the Delphi method based on the opinions of experts and educators, the text is divided into the most up-to-date and relevant topics of the MEEC world.
A comprehensive overview of all aspects of the MEEC industry, the Fourth Edition is the ideal text with which to introduce newcomers to this broad field. The text features case studies and examples that help readers relate the material to a future career in Event Planning, as well as major trends in this fast-growing field.
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