Internal relationship management

Internal relationship management

by Michael D. Hartline, David Bejou

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"Internal Relationship Management: Linking Human Resources to Marketing Performance shows how businesses can develop and maintain positive interactions between managers and employees. This book provides cutting-edge research on the management of internal customers (i.e., employees) that offers practical suggestions to improve internal service, employee performance, and - ultimately - external marketing performance. This useful resource contains many special features to augment the text, including tables, figures, and models."--Jacket.

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