Marketing for architects and designers

"Organized according to the different types of materials, from corporate identity packages and direct mail pieces to digital communications, advertising media, and materials for lectures, seminars, trade shows, and conventions, this book provides hundreds of real examples - including brochures, postcards, Web sites, press kits, and business cards - used by established firms to promote their services and establish their unique identities. Illustrations show the aesthetics of such marketing materials; the text explains what the materials are, what purpose they serve, how they convey the identity of the firm, who creates them, how they are best disseminated, and how their success can be evaluated." "With over 200 color illustrations from an array of national and international firms, this sourcebook is ideal for architects looking to promote a new firm as well as established firms wanting to streamline or update their marketing efforts, or seeking design inspiration."--BOOK JACKET.