Real Influence

Real Influence

Persuade Without Pushing and Gain Without Giving in

by Mark Goulston, John Ullmen, Mark Goulston M.D., Dr. John Ullmen, John B. Ullmen

258 pages· ISBN 9780814420157
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The authors argue against the aggressive selling of ideas and instead emphasize listening, genuine engagement and commitment to a lasting business relationship in order to get someone to come around to one's way of thinking.

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