Tested Advertising Methods (5th Edition) (Prentice Hall Business Classics)

Tested Advertising Methods (5th Edition) (Prentice Hall Business Classics)

by John Caples, Caples, Hahn

304 pages· 1998· ISBN 9780130957016
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About
The fifth edition of this work on how to create successful advertising features new coverage on small businesses with limited revenues, non-profit advertising, as well as techniques of headlines, illustrations and layouts. There is also new information useful to smaller businesses.

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