Smart Calling: Eliminate the Fear, Failure, and Rejection from Cold Calling
by Art Sobczak
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"Smart Calling is the benchmark as the highest professional standard for effective cold calling. Take the initiative to read and implement Art's rational principles and you will sell much more and develop a prospect base of potential customers who will call you when they are ready to purchase or graciously take your future calls. This is THE BEST sales text I have read in the past twenty years."--REX CASWELL, PhD, VP, LexisNexis Telephone Sales
"You get only one chance to make the right impression in sales. If a top prospect gets a hundred calls a week, you want to be the one he remembers and buys from. Art's proven methods create a unique brand for you and position your offering as the best option. Art's advice isn't just smart, it's priceless."--BOB SILVY, VP, Corporate Marketing, American City Business Journals
"Smart Calling effectively enables inside sales reps and organizations to accomplish a top priority--acquiring new customers. Art's pragmatic and actionable techniques will increase productivity, success, and professional satisfaction."--BILL McALISTER, SVP, Inside Sales, McAfee
"A must-read, must-own book for anyone who wants to increase their sales right away with less effort and more fun. I'm so sure this book is a winner for anyone who needs to call prospects that I'll personally assure you that your results will increase noticeably after reading it, or I'll send you your money back."--MIKE FAITH, CEO & President, Headsets.com, Inc.
"If you need to make a first call to anyone, for whatever reason, this book is for you. More than common sense, it's a real-world, no-fluff, simple approach that anyone can use to be successful."--DARCI MAENPA, President, West Coast Chapter, American Teleservices Association; Director, Member Support, Toastmasters International
Discussion questions for Smart Calling: Eliminate the Fear, Failure, and Rejection from Cold Calling
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- 1
How does Art Sobczak’s concept of "Smart Calling" fundamentally change the traditional mindset surrounding cold calling, and what psychological barriers does it target first?
- 2
In what ways does shifting from a product-push mentality to a research-driven, value-oriented approach alter the power dynamic between the salesperson and the prospect?
- 3
Sobczak emphasizes the importance of eliminating fear and rejection in sales; how do you personally handle the fear of rejection in your own professional or personal life?
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