Becoming a fundraiser : the principles and practice of library development

"Fundraising is imperative to progress and can help turn an average library into an exceptional one. While libraries are at the forefront of the rapidly changing technology frontier, many face inadequate budgets which can prevent them from keeping pace. This established, award-winning, one-stop resource will give you the tools you need to bring your development and fundraising skills up to the level necessary to lead an effective campaign. Step by step, you'll learn how to: set meaningful goals; build a winning development team; develop donor profiles and prospects; communicate your library's mission; and approach major donors with confidence and specificity."--Jacket.