Never Say "No Comment"
How Spin Doctors Answer Questions
by Ian Taylor, George Olds
180 pages· 2004· ISBN 9780969736936
About
- Go behind the scenes of 'Spin College' a top-secret media training centre where the Reporter From Hell teaches an engineer, a customer service executive and a police chief to use the common sense language of professional spokespersons. - Play the Spin Doctor's Game to avoid the traps of negative messages and negative people. - Write a One-Minute Power Message about the most important issues in your life or career, using a simple template.
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