Marketing Communications Plan for the UC-Santa Cruz Volleyball Program

Marketing Communications Plan for the UC-Santa Cruz Volleyball Program

by Lorien R. Reckmeyer

71 pages· 2006· ISBN 9780542813641

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This report summarizes the results of a graduate creative project to develop a Marketing Communications Plan for the University of California-Santa Cruz (UCSC) Volleyball Program, which was conducted from January 2004-August 2004.

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