故事场景摩天楼：不再制造营销，开始创造体验的世界
by [美]加斯顿·莱戈布鲁，达伦·麦科尔
市场营销人员、技术人员以及公司领导们都在想方设法使客户可以与品牌相连，《故事摩天楼》从用户思维出发，介绍了一种可以创造出消费者浸入式体验的方法，解决将品牌与顾客相连时，遇到的各种挑战和问题。针对互联网时代广告和市场营销的特点，本书的方法十分有力，公司可以利用线上线下讲故事的方式，为顾客创造出情感和参与的体验。每一种联系都可以激发人们的参与感，因此品牌逐渐就可以变为顾客故事的一部分。
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