Natural Capitalism

Natural Capitalism

The Next Industrial Revolution

by Amory B. Lovins, L. Hunter Lovins, Paul Hawken

416 pages· 2010· ISBN 9781844071708

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About
'Natural capitalism' is quite different from conventional capitalism but, once understood, it seems it must have been obvious all along. Drawing upon economic logic, intelligent technologies and the best of contemporary design, the authors show how it will transform our fundamental notions about the way to do business.

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