Using Digital Analytics for Smart Assessment

Using Digital Analytics for Smart Assessment

by Tabatha Farney

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Your library has collected massive amounts of data, and the decision-making process requires that you analyze it. Digital analytics focuses on the digital data: from library websites, electronic resources, online collections, and even social media. Farney presents technical advice that you can use to develop your own digital analytics projects, and includes contributed essays that tackle the challenges your library will face.

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