Passion Capital

What is a Company's Most Valuable Asset? What Makes a Leader Thrive? Passion Capital Ushers in a New Way of Thinking About the Very Definition of Success. Is success created by financial, human, or intellectual capital? Is it born of the inherent qualities of a leader or the result of strategic planning? In this groundbreaking book, Paul Alofs reveals that "passion capital" is what makes a leader or a company truly successful. More valuable than money, human resources, and intellectual property, passion capital is the foundation upon which all other forms of capital are built. It is the energy, intensity, and sustainability leaders use to build lasting value and competitive advantage. In Passion Capital, veteran business leader Paul Alofs outlines seven principles behind acquiring and investing in this new asset class. Drawing on real-life examples, Alofs reveals how to obtain this most valuable asset and build long-term success for your career, company, or cause. Book jacket.